If we would recall, Google had indeed make its intention clear that it is looking for businesses to buy, perhaps even big ones ! Indeed, Admob.com is frequently look upon as the fore-funner in mobile ads market (If it is still fresh in your mind, back in September when CEO Eric Schmidt said the company had begun seriously looking at acquisitions again ).

While earlier this month, rumors are running that Apple may possibly look at acquiring Admob, it didn’t turn out to be fact. As there was no clear strategic reason for Apple to move into intense ads market ( at least what we see for now ). So far, Apple strategy has been in higher profit sectors, especially with it’s ‘selling like Super Hotcake‘  iPhone, and of course, the iPhone Apps store.

Although some might point out that not all sectors that Apple moved into are able to enjoy high profit margin, but not forgetting that these lower margin are more as add-on to those much successful ( and of course, higher margin ) products like iPhone, iPod, and Mac sales.

Nevertheless, if we were to take a deeper look on Admob’s corporate earning, it has actually been able to ride on booming mobile market, and since the iPhone Phenomena, Admob has been recording impressive growth in mobile ads serving thru iPhone apps. From ~130 million of mobile ads served during  September 2008, it booms and received whooping 2.6 billion ad requests from iPhone and iPod touch devices in September this year ! As the business cycle move on, this could actually helps on iPhones sales ( the more developers turning into developing those nice iPhones Apps, it just keeps advertise for itself isn’t it ?! )

Some might argue that with Google acquiring Admob, Apple has actually missed out a gem. With Google already nominating the Web Ads market, now having both DoubleClick Mobile and Admob, it is possibly a very strategic business move as it is riding into Apple’s iPhone success. While taking it face-to-face with Google’s Phone, which with it’s own Andriod OS, Google is now being able to further consolidate it’s power and look set to dominate the Mobile Ads market too !  Although Google Phone is still much a ’small kid’ compare to current Apple’s iPhone, but we’ll never know just how big and how far it can goes isn’t it ?!

With much to says, what about mobile ads publishers and other smaller mobile ads networks ? Well, the belief is that mobile publishers will be cheering all the way to the bank, again ! as Google Adsense has been gold pot to them all these years. Surely, with Google coming into bigger play in mobile ads markets, publishers are set to make even more.

But does this also turn out to be a good news to other smaller mobile ads network ? As analyzed by Google itself ( http://www.google.com/press/admob/comp.html , source by eMarketer), there are several players in Apps/Web sector, Admob being the Leader, with Jumptap, Mojiva, Quattro Wireless trailing behind. One of the noticeable network is Mojiva.com ( a rather younger company compare to Admob ), but has been reportedly performing good , and been able to secure few rounds of venture funding.

With Google coming into bigger play, it does looks like tougher challenge ahead, for the smaller mobile ads network. Or just probably, they could twist their strategy to tack on with Google/Admob, and offer some alternative solutions to publishers, and advertisers.

Well… as we speak, the world is riding out current economy downturn, and who will know what’s next isn’t it ?! One thing just for sure – Companies need to continuously strive for the better, not only for survival !

You need to go through some trials and errors to find the right people to work with you, and you feel comfortable with. If you just hire people without thinking what kind of effects that he or she will bring in your company, your company could fall faster before it build.

To get the right people filling the right spot, you need to make some requirements of people that you want to hire first. Picture it clearly in your mind about what kind of people that you want to work with.

Do you want the person to bring you thousands of dollars since the first time he joined your company? Or would you like the person having multiple talents that you could use to maximize your profits? Either way, you need to make the list first. It is so much easier finding the right person if you know what you’re looking for or what you could expect from them. It’s probably not the easiest thing to do, but bear with it because it could make a big difference in your company.

After you get the list completed, the next thing you could do is finding them. You could start putting your ads in the magazine or newspaper, even asking your friends or colleagues about it. After you got several recommendations, move on to bring them to your company. If you receive tons of new applications, read them. Don’t just toss it out. If you think that this is the right person, call them and do the interview. With business going global, you could extend the reach of recruiting oversea talent as needed for your organization. Distance should not be of potential hurdle as there is always technology like teleconference facility to help facilitate the communication need.

Figure out the rest of your list, whether they have the qualities that you’re looking for or not. If they do, find out their ‘hot button’. This is what makes them want to join your company. Not all people work in a company because of the salary, some of them wants to find a job in their town so that they could be near the family, and some others because of the benefits that they could get from the company. Find their hot button, and push it.

After you get the people, it’s time to do the training. If your people already get the training that you need or they already experience in this field, you could ask them to train others. This will build teamwork between your employees and make each other comfortable. The training mostly covered with how they will work, their duties, and so on.

If possible, once a year or once in 6 months, bring your people to attend the seminars. These seminars could range from productivity to marketing and sales. It’s a very good way to increase your employees and company value.

The step by step to get the team for your company is already laid out in here. What you need to do now is taking action and start finding the right person for your company. Don’t forget to make a list of requirements for people that you want to hire, and make sure that you get the right person. This strategy could increase your profits massively. You’re only have to know where to put the right person in the right place.

There are hundreds if not thousands of web hosting provider that you could find on the internet today, and each of them offering different web hosting plans, different prices, different scripts, and so on. Below are several points that you need to address for each web hosting company before you decide to subscribe to any of them.

1. Disk space
The more disk space you need, the more money you’ll pay. Web hosting plans usually ranging from 100MB to 10GB disk space. There is probably many web hosting provider out there that will give you lesser or more than that, but this should do as an example. If you’re just a start up business, you could start at the lowest plan they have or simply picking up the web hosting plan that specially created for the small business website.

2. Bandwidth
Bandwidth is a measurement of how many data transmitted in or out of your website. Let’s say you want to upload videos. Every time you upload the video, your bandwidth will be used. It’s work the same with the visitor who visits your website and play the video, your bandwidth will be used. A web hosting provider already allotted how much bandwidth you’ll have when you purchase their web hosting plan. You could check it in their features list. Make sure you get the web hosting provider that allows you to pay extra fees every time your website exceeded the allotted bandwidth. It’s to make sure your website won’t be inaccessible when you run out of bandwidth.

3. Uptime & Downtime
Uptime is a measurement of how long the servers can hold your website to be accessible by visitors, and the downtime simply the opposite of this. Uptime usually counted with percent. Choosing the web hosting provider that has 98% uptime is better than choosing the 80% one. With this, you could ensure your website will be accessible longer and have minimum complaints from your visitors or customers.

4. Price
If you’re faced with the exact same features from 2 web hosting providers, which one should you choose? The cheaper one, right? Remember, they have THE EXACT SAME features. Of course you want to save your money than spend it to the other web hosting provider.

5. Customer Support
A good and reliable customer support is a must for your web hosting plan. You want the customer support to be available every time you needed them during your working hour. You don’t want your website to be disappears suddenly and don’t know how to find it. Customer support is the one that you’ll be dealing with when you have problems that needed to be solved regarding the web hosting service.

Those are 5 points that you should consider before you subscribe to one of the web hosting provider. Choose the web hosting provider wisely because you’ll put the future of your online business in their hands.

One of the things that you could get for your business is a well-designed ecommerce program. But, before you rush into it, you should want to identify these questions first:
- What makes the ecommerce software program is good?
- Is it easy to use and learn? If it is, how long you could learn all the functions you need?
- Will you get a regular update for the ecommerce applications ?
- Is it fully tested and ready to use?

After you figure the answers for those questions, it is time for you to make use of your ecommerce software program.

Figure out what kind information that you want to put in your application and database. Remember, when you consider those things that you want to put in it, you should think ahead. It is because most of the time, information that we don’t think we need today, could be crucial to your business in the future. Don’t just follow the others because you think all people use the same software. Ties up your own needs by figure out what you needed first.

Here is several essentials information that should be in your ecommerce software:
- Inventory list
- Customer information
- Products purchased
- Product pictures and prices

Those are the most basic information that you need. You could add some more if you like, for example, a reminder to send an e-card for your customers in their special days, weekly newsletter subscriptions, and so on.

When you decide to collect the information of your customers, make sure you put details information in it. Get as much information as possible, and don’t forget the email address too. Having your customer email address at hand could minimize your marketing budget by sending the information to your customer right through their email address. Even this tiny information like email address is important. Make sure you get all information you need for your customers so you could keep them longer in your list.

While it’s much easier to do the manual bookkeeping for your orders, using the ecommerce software program is most recommended, of which most should comes with such features. It will remove all the papers that you need, and present you with the exact same information that you need just with a few clicks of buttons. Learn to use your ecommerce software everyday so it becomes your habit.

As we do know of, there has been much competitions coming out in recent years, amid the rapid development on micro blogging site like Twitter . One of the big challenger seems to be Bit.ly , which was established in year 2008.  Further, with the growing popularity of mobile connectivity, new application such as ‘bit.lify‘ , has been developed to suit BlackBerry’s users . After installing this free application, BlackBerry users can then able to visit and utilize Bit.ly function to complete the url shortening features, which comes handy when including the url into their emails or so.

Another player in the same field is offered by ‘ TweaK URL shortening service’ . It is operated by Dot TK, the .tk (Tokelau) domain registry. What’s unique is that TweaK URL service is from a domain registry, and thus the output is indeed a second-level domain, and can be as short as just 5 characters , example would be http://ah19p.tk !

According to the official from tweak.tk, the service uses true 301 redirect, so SE would follow the link to your actual content. This is indeed a plus point, especially for webmasters.

Nevertheless, despite these rapid development and high popularity, the url shortening module is currently seems as still lacking behind in term of operating it as a Business Model. At current stage, these type of sites are still free to use by large, as clearly there has not been source of incomes suitable for it. At the time of positing, TinyURL uses Google Adsense on its site, while Bit.ly has not display any advertising as yet.

As of early May 2009, it is reported that Bit.ly attracts a whopping 50 million traffic, which is double comparing to preceding month. One of the technology used behind Bit.ly is on its realtime tracking and users online behavior analysts ability, and then extracting these information to chart out what’s hot or latest online trends.

Currently, the idea behind it seems to be more on data collection and analysts. It is still unclear as to how Bit.ly going to utilize and turn these into Profitable Business Model and start generating revenue, which would then help sustain its continuous developments and further growth.