1 2 3 4 5
 

Making Your Business Plan a Cut above the Others

Making Your Business Plan a Cut above the Others 5.00/5 (100.00%) 8 votes If you have an idea and you think you can turn it into a profitable one, you are probably going into business. However, business survival requires having a product or service that stands a good chance of...

 

Techniques and Characteristic of Business Analyst

Techniques and Characteristic of Business Analyst 5.00/5 (100.00%) 10 votes Business Analysis The word business analysis describes the actual self-discipline associated with determining requirements in a business as well as identifying the right solution of your business problems. These types of options can sometimes include modifications within the business by...

 

Economics 101 – Understanding of the Economic Foundations

Economics 101 – Understanding of the Economic Foundations 5.00/5 (100.00%) 7 votes A basic understanding of the economic foundations of our economy will also allow you to better identify trends. Often, the media and sometimes even political figures misinterpret economic concepts and as a result mislead the general public with...

 

Enhancing Organization Performance with Project Management Software

Rate this post Buying project management software is an important investment since the performance of your company will depend on the reports presented by the software. There are so many software available for this purpose in the market that it becomes very confusing for a buyer to decide on the...

 

Smarter Solar Panels

Rate this post Solar energy is sure to play a major role as a sustainable energy source of the future. However, as an energy technology, solar cells are still in their infancy. It is crucial that consumers ensure that they are investing in solar panels that are using cutting-edge technology....

 

Cut Down On Electricity Costs with Solar Energy

Rate this post With current energy costs soaring higher than most people are comfortable with, it is no wonder that so many homeowners are taking steps now to secure their financial future.  Fossil fuels are being depleted at a very fast rate, and they are only going to get more...

 

Reducing Carbon Dioxide Emissions Through Solar Power

Rate this post There is no doubt that it is time to reconsider the way that the average person’s life is powered.  Everyone requires electricity, most people drive a car, showers are necessary, and so on and so forth.  Nobody is going to give these things up, so it is...

 

Southern California Solar is Green Energy

Rate this post There are a lot of questions in the world that are not easy to answer. What will the future bring? Where will I be living in 20 years? What will the world look like 50 years from now? But there is one question that is not hard...

 

Affordable Solar Power in the Northeast

Rate this post As one of the most desirable states to live in right now, New Jersey offers safe, relatively affordable homes in a great area that has four full seasons, and is nearly impervious to the cataclysmic disasters that plague many other parts of the country. New Jersey is...

 

Start to Consider Monmouth Residential Solar Power for Energy Savings

Rate this post The environment seems as though it is going through some changes, and because of this, more and more people are starting to choose to use solar power for their homes. They do not want to be the cause of more environmental issues, and going green to help...

 

Cultivating Sustainable Communities and Social Works

Cultivating Sustainable Communities and Social Works 5.00/5 (100.00%) 2 votes Mr. Pepe Fangul is actually Jose Fangul but is known as Pepe Fangul to the world. He is the president of Fanjul Corp and is also the Chief operating officer as well as Vice chairman of the same. There are...

 

Consumer Portfolio Services: Member Dealerships Benefit

Rate this post Car buyers with imperfect credit discover the challenges in securing an auto loan when visiting a local dealership that is not in the Consumer Portfolio Services dealer network.  For more than 20 years, CPS has been offering third-party auto loans through dealerships all across the country.  Since...

 

Scott Painter: Family Keeps Him Grounded

Scott Painter: Family Keeps Him Grounded 5.00/5 (100.00%) 4 votes Successful business people know that other areas of life bring balance and create happiness.  Scott Painter is happily married and has four beautiful children.  Over the years, businesses have been born through hard work and dedication.  At every step, the...

 

Why Your Business May Need an Industrial Computer

Why Your Business May Need an Industrial Computer 5.00/5 (100.00%) 3 votes Although many businesses primarily utilize OEM desktop and laptop computers, there are some applications where these machines are not the most suitable choice. In certain operating environments, the proper choice is an “Industrial Computer.” WHAT IS AN INDUSTRIAL...

 

Print Outsourcing and Management – Hassle Free Solution to Your Printing Requirements

Rate this post Despite are the fact that electronic media has overtaken the print media in terms of dissipation of information; you cannot grudge the fact that the print media still holds its own niche. Every company uses print media in addition to electronic media as an important part of...

 

Securing Businesses, Security Property, Securing Futures : Security Jobs in the UK

Securing Businesses, Security Property, Securing Futures : Security Jobs in the UK 5.00/5 (100.00%) 4 votes There’s no doubt about it : crime is becoming increasingly technical in nature, and criminals, especially those hoping to defraud or otherwise steal from businesses and organizations, have turned to increasingly complex tactics to...

 

Moving fast on Business Correspondence with Internet Fax

Rate this post The world of Internet Fax facilities is changing with the introduction of new players within the industry who are able to bring something special to the table. One of the qualities that are closely associated with this particular provides is the ability to combine speed and security....

 

Tips for Professional Business Postal Mail

Rate this post Make sending business postal mail look professional and easy! One great tip when needing to send postal mail within your business is to use pre-made labels for addresses, there are companies that will do this for you, in cases of you sending frequent post to the same...

 

Getting To Grips about Taxes

Rate this post Taxation is an aspect that laymen consider beyond their compass and yet it has such huge impact on their savings and the way they like to structure their monetary efforts. This year, the government has proposed various changes; a few slips and exemptions and a few inclusions...

 

Assessing iPod Marketing Opportunities

Rate this post iPod Market Landscape There is an emphasis on the developed world when it comes to the iPod Market Landscape. The reasons for this trend are logically consistent. One has to follow the money if they want to make a good business deal. That means that the obvious...

Google Moves Further to Dominate Mobile Ads Market ?

B2B Marketing Demands
Rate this post

admob googleThis Web Giant Has Make it move – Just earlier today ( 9th Nov 2009 ), both Google and Admob has signed a definitive agreement for that Google will acquire Admob for $750 million in stock ( http://www.google.com/press/admob ) ! With mobile market getting much intense, and DoubleClick Mobile under it’s belt, Google ‘s move on to explore further into mobile market.

If we would recall, Google had indeed make its intention clear that it is looking for businesses to buy, perhaps even big ones ! Indeed, Admob.com is frequently look upon as the fore-funner in mobile ads market (If it is still fresh in your mind, back in September when CEO Eric Schmidt said the company had begun seriously looking at acquisitions again ).

While earlier this month, rumors are running that Apple may possibly look at acquiring Admob, it didn’t turn out to be fact. As there was no clear strategic reason for Apple to move into intense ads market ( at least what we see for now ). So far, Apple strategy has been in higher profit sectors, especially with it’s ‘selling like Super Hotcake‘  iPhone, and of course, the iPhone Apps store.

Although some might point out that not all sectors that Apple moved into are able to enjoy high profit margin, but not forgetting that these lower margin are more as add-on to those much successful ( and of course, higher margin ) products like iPhone, iPod, and Mac sales.

admob on iphoneNevertheless, if we were to take a deeper look on Admob’s corporate earning, it has actually been able to ride on booming mobile market, and since the iPhone Phenomena, Admob has been recording impressive growth in mobile ads serving thru iPhone apps. From ~130 million of mobile ads served during  September 2008, it booms and received whooping 2.6 billion ad requests from iPhone and iPod touch devices in September this year ! As the business cycle move on, this could actually helps on iPhones sales ( the more developers turning into developing those nice iPhones Apps, it just keeps advertise for itself isn’t it ?! )

Some might argue that with Google acquiring Admob, Apple has actually missed out a gem. With Google already nominating the Web Ads market, now having both DoubleClick Mobile and Admob, it is possibly a very strategic business move as it is riding into Apple’s iPhone success. While taking it face-to-face with Google’s Phone, which with it’s own Andriod OS, Google is now being able to further consolidate it’s power and look set to dominate the Mobile Ads market too !  Although Google Phone is still much a ‘small kid’ compare to current Apple’s iPhone, but we’ll never know just how big and how far it can goes isn’t it ?!

With much to says, what about mobile ads publishers and other smaller mobile ads networks ? Well, the belief is that mobile publishers will be cheering all the way to the bank, again ! as Google Adsense has been gold pot to them all these years. Surely, with Google coming into bigger play in mobile ads markets, publishers are set to make even more.

mobile sectorsBut does this also turn out to be a good news to other smaller mobile ads network ? As analyzed by Google itself ( http://www.google.com/press/admob/comp.html , source by eMarketer), there are several players in Apps/Web sector, Admob being the Leader, with Jumptap, Mojiva, Quattro Wireless trailing behind. One of the noticeable network is Mojiva.com ( a rather younger company compare to Admob ), but has been reportedly performing good , and been able to secure few rounds of venture funding.

With Google coming into bigger play, it does looks like tougher challenge ahead, for the smaller mobile ads network. Or just probably, they could twist their strategy to tack on with Google/Admob, and offer some alternative solutions to publishers, and advertisers.

Well… as we speak, the world is riding out current economy downturn, and who will know what’s next isn’t it ?! One thing just for sure – Companies need to continuously strive for the better, not only for survival !

Related entries

Digg it StumbleUpon del.icio.us Google Yahoo! reddit