Begins The Journey with Business and Marketing Plan !
When the first time you decide to build an internet business, you’ll feel so excited about the prospects of it. You get a fantastic idea, and you know that people will like it! You’re also realized that nobody ever implements the idea before, and you know you’ll make fortune from it.
The biggest mistake that ever been made by internet marketer is lack of business plan. As soon as they have an idea, they execute it directly without doing any research for it or creating a business plan that will help them to make their dream comes true. There is a fierce competition on the internet. Every single business in there trying to get as many customers as they can. So what is your plan? How could you beat those competitors and make the customers come to your website instead?
Business plan will be playing an important part in building your internet business strategy for penetrating the market. An advertising agency can help bring ideas in your business plan. This business plan will guide you through the business, and make sure you’ll stay on the right track. After you develop your business plan, you could move on to creating a marketing plan. This plan will help you in gaining more customers.
Here are some of the things that you should consider while you’re building your marketing plan:
1. Target Market – Who’s your target market? Who will buy your products or services? How do you make your offers more interesting than others? This is where you identified your target market. Pick your target market carefully, because the pricing of your products will be adjusted to that market.
2. Competitors – Have you ever saw your competitors product before? Have you ever tried them? You need to find some of your top competitors and learn about their products, their marketing strategy, customer services and so on. This is to make sure that you offer the better services and products for your customers.
3. Advertising – There are so many advertising methods that you could do online. Each of them targeting different market from different age. You need to set your advertising so it can reach your target market. Figure out where to spotted on your target market, and put your advertising in there.
4. Pricing – It’s better for you to avoid any price war with your competitors. When you do the price war, the price of your own products will be dropped and left you with no profits to take. Try to compete in the additional products or services and customer services instead. If you’re still insist to do the price war, make sure your products or services are better than your competitors.
5. Shipping Method – Consider how you will ship the products, determine the shipping and handling costs, and put the numbers in your website. You could increase the sales by selling to other countries if you like, just don’t forget to count the numbers once again. If you could, provide insurance so people will feel more secure by ordering from you.
6. Payment Method – What payment method that you’ll accept from your customers? Are they credit cards, checks, PayPal, Google Checkout, or wire transfers? You have to be able to receive as many payment methods as you can. There are several payment processors out there that will guarantee the safety of transactions. Pick the one that you like, and link it to your website.
Those are several things that you need to consider when you creating your marketing plan. When you planned something ahead, you’ll figure out that it’s much better to follow it than thinking about it every time you need any marketing ideas.
